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Society Positive

Tuhua, a safe haven island off the east coast New Zealand, named after its abundance in the naturally occurring volcanic glass- Obsidian. The 13kms of land has been identified as a wildlife refuge since 1953, becoming a home and safe breeding ground for many species of native New Zealand birds. The open water is also welcoming to several native and sub-tropical fish species as well as being a tiki tour route for a few migratory species.  The ancestral Moari home of Te Whanau A Tauwhao ki Tuhua, identified the land as a gift of the earth (a Taonga), a place for all life to gather. Kaitiakitanga, the guardianship of the land, is in the hands of the Tuhua Trust Board...

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Behind The Brand

An insight into the brand and where its headed. Written by founder Clint Krissansen. I started Wild Society a few years back with the intention of creating a brand that would embrace surf culture, film and bring back nostalgic vibes and designs while producing products in a socially responsible way. As the brand developed my ideas and beliefs of what I wanted to create have also developed to a stage now where I want to create something special. A brand that is leading the way in sustainability and creating impactful change in how we live. Developing positive awareness around environmental issues such as plastic pollution and the effects its having on our marine environment.   I want to work towards creating all products with an absolute...

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Small but dangerous

Small but dangerous – the tiny plastic killing our ocean.The utilization of plastics over the last few years has increased dramatically due to its cheap and easy usability. Unfortunately, one of man's most prized creations has filled our soil and oceans with microplastics which has a devastating impact on the most precious of ecosystems. With 8 million tons of plastic dumped in our oceans every year, marine life is swallowing more than ever before. The longer we wait to change our ways, the worse it will get – but we can turn the tide if we listen to those trying to make us change our lives for the better.What happens when microplastics end up in the ocean?Small fragments disposed in...

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Road less travelled

Journey less travelled. Creating products with absolute minimal impact on the planet. Reducing the carbon footprint of products by sourcing natural materials and resources ethically and locally. 

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